Slow Fashion: The Future of Sustainable Style
A guide to understanding the slow fashion movement and why it's so important that we make conscious style choices.
There is something to be said for living slowly -- for enjoying a quiet cup of tea in the morning or a long meal with friends. In today's busy society, it's so easy to lose touch with what's really important because we are always rushing. Everywhere we look, there are distractions that tempt us to grab fast food or shop at trendy stores. While these seem like quick fixes to a problem, be it 'I'm hungry' or 'I need something to wear tonight,' they don't sustain us long-term and more often than not, result in a crash.
The fast fashion industry follows trends down to the minute, prioritizing low-cost production and quick turnover. It not only has a significant environmental footprint, but also a social one. From the depletion of natural resources to the exploitation of workers, there is no denying the harmful effects of buying mass-produced clothing. By contrast, the slow fashion movement offers a more responsible approach to fashion by emphasizing quality, sustainability, and ethical production.
From beginning to end, clothing should be made thoughtfully so that it looks and feels better, lasts longer, and doesn't harm the planet.
What is Slow Fashion?
At its core, slow fashion is about shifting the focus from quantity to quality. Rather than producing large amounts of inexpensive clothing that quickly go out of style, slow fashion brands emphasize the use of sustainable materials and ethical manufacturing practices in creating long-lasting garments. This approach not only reduces waste and supports sustainable consumption but also saves consumers time and money in the long run by reducing the need to constantly purchase new clothing.
Slow fashion also emphasizes transparency and accountability in the supply chain. Many fast fashion brands rely on sweatshop labor and other unethical practices to keep their costs low, whereas slow fashion brands prioritize fair labor practices and transparent processes.
The Benefits of Slow Fashion
There are numerous benefits to shopping from slow fashion brands. Here are some of the most notable advantages.
1. Environmental Sustainability: Fast fashion has a harmful environmental impact caused by the use of non-renewable resources and the generation of waste and pollution. By comparison, slow fashion brands brands use eco-friendly, natural materials like organic cotton, hemp, and linen, and use natural dyes that are less destructive to the environment.
2. Ethical Production: Slow fashion brands uphold fair labor practices and are transparent about their production and materials used. Workers must be paid fairly, work in safe and healthy conditions, and have access to benefits like healthcare and education.
3. Quality & Durability: When you are shopping from slow fashion brands like ours, you know that you are getting a garment that is crafted with care using high-quality materials that will last. Instead of following the latest trends, we focus on creating timeless designs that won't go out of style.
4. Unique Style: While fast fashion brands produce endless copies of the same garment, slow fashion brands typically have limited runs of their clothing. This means that you don't have to worry about wearing the same outfit as your neighbor. You are unique, so let your fashion choices be an expression of that!
5. Support Small Designers: When you shop at fast fashion stores, you are buying from a corporation, not an individual. Wouldn't you rather support a local designer's dream and career by purchasing their handmade creations? Shopping small also boosts the local economy and inspires artistry and creativity in their community.
The Impact of Slow Fashion
Unfortunately, slow fashion is still a relatively small segment of the fashion industry, though its impact is growing day by day. As people become more aware of the environmental and social impact of fast fashion, many are turning to slow fashion brands instead. This shift is not only creating a more sustainable fashion industry, but also putting pressure on fast fashion brands to clean up their production processes and prioritize sustainability.
The Future of Sustainable Style
The good news is, sustainability and style are not mutually exclusive. While sustainable clothing once meant unattractive brown pants made of hemp, now our designs can take any shape. Just look at our latest collection, Siembra, where we've taken colorful '70s-inspired patterns and created gorgeous, bright dresses, tops, pants, and outerwear that help women feel amazing everyday.
Collectively, the slow fashion movement represents a powerful shift towards caring for our planet and for ourselves and we are proud to be a part of it. So, one final word of advice: slow down and appreciate the moment!