The story began in 2014 in Ecuador where founder Florencia Dávalos with only 22 years old took her chances on launching a brand that dresses and enhances the personality of each woman who wears it, by creating fashion that provides colorfull and joyfull emotions, freedom, feminine spirit and making them feel empowered.
Florencia completed her studies at IED “Institute European di Design” in Madrid. Graduating with the best thesis, she was considered as one of the best talents in South 36.32N. Florencia is the best emerging fashion designer in Ecuador for two consecutive years.
In her current role, the ecuadorian designer embraces the spirit of the brand which inspires women to be assertive, self-determined, but mainly, on being whoever they want to be.